The IBM Ready App for Insurance, aka Perch, leverages the Internet of Things to help strengthen the relationship between home owners and their insurance providers.
In research we discovered that brand loyalty was a huge problem in the home insurance sector. Customers either went to who was cheapest or a national name that was reputable. Rarely did customers know who their agent was or knew the ins and outs of their policy. Perch was designed to help bridge the gap between incidents, and allow customers to have a sustained relationship with their providers.
Using IoT sensors provided by their insurance provider that could be placed on vital systems in ones home, home owners can monitor the health of their home and be alerted the moment something goes awry. This helps avoid costly property-loss claims, and empowers home owners with their policy. Through the app, customers could also receive personalized deals and tips from their representative, in order to keep their premiums low throughout the year.
App and video created at the IBM Mobile Innovation Lab in Austin, Texas.
