Favor Visual Identity

In 2023, Favor began a brand evolution. With the rise of on-demand delivery in 2020, Favor lost crucial ground to national brands UberEats and Doordash in the market. It was no longer sufficient to simply be a great delivery app; we needed to ubiquitously become Texas’ favorite delivery service. In this transition, I led the Favor creative team through Visual Identity updates across our consumer brand. The outcome was a fresh take on delivery that feels simultaneously warm, fun, and unabashedly Texan.

Created at Favor, May 2023

SWAG & INTERNAL BRANDING

One of the funniest parts of Favor is commemorating our milestones and celebrating our awesome team members. Here’s a collection of marks and animations that have adorned t-shirts, denim jackets, office tv’s and more!

NeighBor MAG

At Favor, we truly believe in our people and highlight them in a monthly culture magazine. I serve as the design editor for the magazine and manage a team of photographers, writers and designers to create a 12-page publication.

PRESENTATIONS

I also oversee all of our presentations and internal communications at Favor, to ensure clear alignment on our goals and initiatives across the company. I have developed and implemented a presentation template and other resources, and regular teach learning labs to help educate team members on best practices for structuring their narratives and visually reinforcing their content in slides.