Favor:
Chief Taco Officer

Tacos are one of the most iconic staples of Tex-Mex cuisine, thus in the summer of 2022, Favor hired its very own Chief Taco Officer, Chris Flores, to travel state wide to discover Texas’ best and most authentic tacos. As a member of the creative team, I helped to promote the role for earned media, and provided art direction as Chris documented his adventures across the state through a Social Media series.

Created at Favor, July 2022 - Present

 
 
Billboard.gif
 
 

EvERGREEN CUSTOMER ACQUISITION & BrAND AWaRENESS

Here’s a sampling of some of my favorite pieces of media I have created during my time at Favor. From digital social media ads to billboards across the state, I have worked with the marketing team to leverage every channel available in our efforts to turn Texas Favor blue — I even designed a Favor Pace Car as part of our sponsorship with Texas Motor Speedway!

 
 
1x1.gif
704923500746d40c32cb5c71e0e08774.png
 
 

H-E-B Beer & Wine

When COVID-19 struck, Favor moved quickly to expand our business into grocery delivery to support the huge influx of customers to our parent company, H-E-B. I was tasked with branding this new business line, and providing the visual direction for all of its educational, informational, and in-app representations.

 
 
Logo Animation _ 1x3_1.2020-10-04 20_36_50.gif
Express_sheet-100.jpg
Artboard 1.png
Artboard 1 copy.png
 
 

H-E-B FREe BeER & WINE DELIVERY

We also leverage our unique partnership with H-E-B to provide our costumers with free 1-hour delivery from Texas’ largest selection of beer and wine. I’ve art directed and produced regular seasonal campaigns for this promotion during my time at Favor.