Human-centered design
I joined IBM during the company's global design transformation under Phil Gilbert, as the organization shifted from engineering-led development to human-centered design. Within the Mobile Innovation Lab, I partnered with product managers, researchers, and engineers to design connected stadium experiences for sports and entertainment venues across the country.
As Design Lead, I helped shape an ecosystem of mobile apps, digital signage, and operational dashboards that transformed real-time data into intuitive experiences for fans and venue operators alike
North Star
The IBM Stadium Experience demonstrated how connected products could improve every stage of the fan journey. Rather than building a single application, we designed an ecosystem of experiences that helped visitors navigate venues, engage with live events, and gave operators the insights needed to improve the overall experience.
Mobile Experience
The mobile application became each fan's personal companion throughout the event. Ticketing, wayfinding, food ordering, promotions, and personalized content worked together in a single experience designed to reduce friction and keep fans engaged before, during, and after the game.
Stadium Screens
Digital signage extended the mobile experience into the venue itself. Real-time content adapted to the moment, delivering personalized messaging, crowd management, sponsorships, and game information that improved navigation while creating new opportunities for fan engagement.
Operations Dashboard
Behind every fan experience was a network of operational tools. Interactive dashboards gave venue staff visibility into crowd movement, concessions, and stadium activity, allowing teams to respond quickly and make better decisions in real time.
Tenure: 2014-2016
Role: Software Product Designer
Contributions: Design Thinking, UI/UX Design, Visual Design
Leadership: Gregor Moulton
Design Lead: Paul Roth
Product Design: Jacob Cummings, Jessica Leavitt
Engineering Lead: Evan Compton
Engineering: Taylor Franklin, Jesse Alva, John Adams
Research: Becca Shuman
Product Management: Brian White Eagle