Communicating complextity
I joined Radius as artificial intelligence and predictive analytics were beginning to reshape enterprise software. While the technology was powerful, helping customers understand its value was just as important as building it.
As part of the Brand Team, I translated complex ideas into clear visual communication across digital experiences, product marketing, motion, and sales enablement. Every touchpoint helped customers understand what Radius did, why it mattered, and how it could create value for their business.
North Star
Complex technology shouldn't feel complicated. Every website, animation, campaign, and product launch was designed to make emerging technology more approachable. Rather than simplifying the platform itself, we focused on communicating its value with clarity and confidence.
radius.com
The website was often a customer's first introduction to Radius. Thoughtful information architecture, motion, and storytelling transformed technical capabilities into a clear narrative that educated prospective customers while guiding them toward conversion.
Product Marketing Videos
Motion became one of our most effective communication tools. Product launches, feature overviews, and sales presentations translated abstract technology into visual stories that were engaging, memorable, and easy to understand.
Demand Generation
I created visual campaigns supporting blogs, ebooks, webinars, product launches, and digital advertising. Every piece was designed with the same goal: making emerging technology more understandable and approachable.
Tenure: 2016 -2018
Role: Communication Designer
Contributions: Web Design, Visual Design, Motion & Video, Illustration
Leadership: Jordan Gadapee, Shari Johnston
Creative Direction: Steve Marsh
Design: Paul Roth, Ivan Alonso, Shawn Ryan
Motion & Video: Paul Roth
Engineering: Jason Demeuse
Marketing: Leah Allen, Scott Blankenship, John Hurley, Angelina Elhassan, Vignesh Subramayan,
Product Management: Amogh Mundhekar, Beau Scroggins, Lilly Chen
