Communicating complextity
I joined Radius in 2016 as artificial intelligence and predictive analytics were beginning to reshape enterprise technology. Radius gave businesses access to one of the industry's largest business graphs, helping marketers identify lookalike audiences and make better decisions through data.
As pioneers in an emerging category, our greatest challenge wasn't simply building the technology. It was helping people understand it. Working alongside Product Marketing, I developed visual systems, digital experiences, and educational content that translated complex ideas into clear, approachable communication
Radius.com became the primary destination for explaining the Radius platform. I translated the company's visual identity into a cohesive web experience through illustration, iconography, interactive infographics, and motion.
radius.com
A web-based dashboard captured data from fan interactions, giving venue operators real-time visibility into activity and insights that informed operational decision-making.
Tenure: 2016 -2018
Role: Communication Designer
Contributions: Web Design, Visual Design, Motion & Video, Illustration
Leadership: Jordan Gadapee, Shari Johnston
Creative Direction: Steve Marsh
Design: Paul Roth, Ivan Alonso, Shawn Ryan
Motion & Video: Paul Roth
Engineering: Jason Demeuse
Marketing: Leah Allen, Scott Blankenship, John Hurley, Angelina Elhassan, Vignesh Subramayan,
Product Management: Amogh Mundhekar, Beau Scroggins, Lilly Chen
Partnering with Product Marketing and Product Management, I led the design of an educational videos that explained key platform capabilities through clear visuals, motion, and storytelling. Each video translated technical concepts into practical customer benefits.
Product Marketing Videos
Product Marketing Videos
I created visual campaigns supporting blogs, ebooks, webinars, product launches, and digital advertising. Every piece was designed with the same goal: making emerging technology more understandable and approachable.