Favor:
Runner
Running with Favor provides thousands of Texans with flexible, fulfilling and lucrative work. As ACD, I lead the creative efforts on all our Runner acquisition efforts. Through vigorous testing, in collaboration with the Brand Strategy and Paid Media teams, I have helped Favor sustain record-breaking engagement, Runner applications and Runner acquisition costs.
Created at Favor, May 2018 - 2020
RUNNER ACQUISITION & INCENTIVIZATION
Here’s a sampling of some of my favorite pieces of Runner media I have created during my time at Favor. We are regularly iterating how to demonstrate running as a lucrative, fulfilling, and flexible source of income!
Runner VIRTUAL ORIENTATION
As we continue to onboard thousands of Runners each month, I was part of a team to develop a series of e-learning videos, demonstrating the best practices for service and delivery. Working with a production partner, Beef & Pie Productions, I provided script and art direction. This initiative has significantly increased our reach into smaller markets across Texas and expedited the time from application to the completion of a Runner’s first Favor.
